Brand Design of an exclusive Wine Club
For a big wine supplier for collectors, I was asked to design a brand for a exclusive wine club for American Express Centurion customers. The challange was to create a design language out of the learned worlds of Amex and the suppliers existing design. To find the right balance, I formed some figurative marks that are in this spectrum.
design considerations
The brand was intended primarily to the upper class of wine collectors and Amex Centurion cardholders. The exclusive club founded for this purpose should have a sign that also functions as a badge.
Therefore, the considerations were to integrate a level system, with which one could distinguish the status of the member.
Therefore, the considerations were to integrate a level system, with which one could distinguish the status of the member.
This could be done with a grapevine or for example a bar next to
a swirling wine glass. The already learned coat of arms or crown symbolism in the premium segment is also suitable as a figurative mark.
a swirling wine glass. The already learned coat of arms or crown symbolism in the premium segment is also suitable as a figurative mark.
Logodesign
The logo is composed of the figurative mark - a coat of arms with a crown and the C of the club - and the word mark "THE CLUB COLLECTORSWINEWORLD". On small sizes the coat of arms is applied alone.
Colors and application
The logo is primarily displayed with white text on a black background. In light mode, however, the logo can also be shown with black text on a white background.
